Subscribers and customer emails
On this page
Kartlo gives you three ways to reach shoppers with offers and news:
- Newsletter subscribers: shoppers who leave their email in a sign-up form on your storefront.
- Segment emails: a message you send to a group of customers who agreed to marketing.
- Sale campaigns: one code that creates a discount, a sale page and a product tag in one step.
This page explains what each one does today and how they fit together.
Collect newsletter sign-ups#
Shoppers sign up by entering their email in a newsletter form on your storefront. You can place the form in two ways in Design Studio:
- Add a Newsletter section to a page.
- Turn on the Newsletter part of your footer.
Each email is added once. If the same shopper signs up again, nothing changes. See Design Studio to add sections.
Manage subscribers#
Open Subscribers from your desk. The top shows how many Subscribers you have and how many are New in the last 30 days. The list shows each email, the matching customer if there is one, and when they signed up.
- Search the list by email.
- Export the list to Excel or CSV with the export buttons.
- To remove someone, click the remove button on their row and confirm with Remove. Their customer record, if any, stays.
Email a group of customers#
To send a message from Kartlo, build a segment and email it. Only customers marked Accepts marketing with an email address receive it.
- Create a segment in Segments, for example customers who spent more than a set amount.
- Open the segment menu and click Email this segment.
- Write a Subject and Message, then click Send to.
Full steps and limits are in Segments.
Run a sale campaign#
A sale campaign turns one code into three things at once:
| What is created | What it does |
|---|---|
| A discount code | Shoppers type the code at checkout to get the discount. |
| A sale page | A collection that gathers every product tagged with the code. |
| A product tag | Tag any product with the code and it joins the sale page automatically. |
You create a campaign from a message in your announcement strip:
- In Design Studio, select the Announcement strip and open a message.
- Under Where it goes when tapped, choose A sale campaign.
- Enter a Campaign code, such as EIDSALE2026, and click Check to make sure it is free. Use letters and numbers only.
- Choose the Discount: Percent off, Amount off or Free delivery, and enter the value.
- Click Create campaign.
The announcement message now links to the sale page. Tag the products you want on sale with the campaign code.
Marketing consent#
Only email people who agreed to hear from you. In Kartlo, consent for customer emails is the Accepts marketing switch on each customer record. Turn it on only when the customer agreed, for example in writing or at the counter.
Order emails, such as confirmations and shipping updates, are not marketing. They go to every buyer with an email address, whatever their consent, unless you turned that email off.