Product reviews
On this page
Product reviews let the people who bought from you give each item 1 to 5 stars, a headline and a comment. Reviews show on the product page with the average rating and a star breakdown, and every review is marked Verified purchase because it comes from a real, delivered order. Reviews are off until you turn them on.
Turn reviews on#
- Go to Online Store.
- Switch on Product reviews.
- Under New reviews, choose how reviews go live.
| Choice | What happens |
|---|---|
| Approve before publishing | New reviews wait in Reviews until you publish them. This is the default. |
| Publish automatically | Reviews appear on the product page as soon as the buyer sends them. You can still hide or delete any of them later. |
How buyers are asked#
When an order is marked delivered, the delivery email shows a Rate your purchase button instead of View your order. It opens the buyer's order page, where each item has its own star rating and comment box. The same box shows on the order page whenever the buyer opens it after delivery.
| Rule | Detail |
|---|---|
| Who can review | Only the buyer of a delivered order, through their private order link. |
| How many | One review per item per order. |
| Name shown | First name and last initial from the delivery address, for example Sara M. |
| Length | Headline up to 120 characters, comment up to 4,000. |
Approve, hide, reply or delete#
- Go to Reviews. The cards show your average rating, published reviews and how many are waiting.
- Use Waiting for approval, Published or Hidden to filter the list.
- Click a review to open it, then click Publish or Hide.
- To answer the buyer in public, type in Public reply and click Save reply. Clear the box and save to remove it.
- To remove a review for good, click the bin on its row.
You can do the same from the Kartlo app on iPhone and Android, under Reviews.
Design the reviews block#
Reviews show below every product until you place them yourself. To choose where and how they look, open Design Studio, open your design, pick the Product page, click Add section and choose Product reviews. Drag it where you want it on the page.
| Layout | Looks like |
|---|---|
| Summary beside reviews | Average and star bars on the side, reviews in a list next to them. |
| Summary on top | Average and star bars first, the list underneath. |
| Review cards | Reviews as cards in columns you choose for desktop and phone. |
| Sliding cards | Cards that shoppers swipe or scroll sideways. |
| Compact, opens on tap | One line with the average; shoppers tap Read reviews to open the list. |
In the section settings you can also switch off the average, star bars, headline, date, Verified purchase tag or your replies, set how many reviews show, the card style, corners and star colour, and choose whether a product with no reviews shows a message or hides the section. Every layout turns into one column on phones.
Stars in Google#
Published reviews are added to the product page's structured data (average rating, number of ratings and the latest reviews), so Google can show star ratings next to your products in search results. Google decides when and whether to show them.