SEO and sharing
On this page
Kartlo gives every storefront page a title and description that search engines and social apps read. For products you can write your own search listing. When someone shares a product link, the preview shows a ready-made image with the product photo and price.
Write a product search listing#
To control how a product appears on Google and other search engines:
- Open Products from your desk and open the product.
- Expand Search engine listing.
- Enter an SEO title. If you leave it empty, Kartlo uses the product name followed by your store name.
- Enter an SEO description: a sentence or two shown under the title in search results. If you leave it empty, Kartlo uses the start of the product description.
- Save the product.
The section shows a preview of the search result as you type, with a counter for each field. The counter turns red when the title passes 70 characters or the description passes 170, because search engines cut off longer text.
What search engines see on other pages#
Other pages get their titles automatically:
| Page | Title shown in search results |
|---|---|
| Home page | Your store name. |
| Collection page | The collection name and your store name. The collection description, if you wrote one, is used as the summary. |
| All collections | Collections and your store name. |
| Content page | The page title and your store name. |
Product pages also carry structured product information, such as price and availability, which search engines can use to show richer results.
When your store is hidden from search#
Kartlo asks search engines not to list your storefront while it is not published, and keeps the password page out of search results. See Publish and password-protect your storefront.
One address for search engines#
If you connect your own domain, make it your primary address so your Kartlo address forwards to it. Shoppers and search engines then land on one address. See Store address and custom domains.
Link previews when a product is shared#
When anyone pastes a product link into WhatsApp, Facebook, X or another app, the preview shows the product title, its description and a share image made for that product. The image uses the product's main photo and price, so it updates when you change them.
Add your social profiles#
Your social profile links appear as icons in your storefront footer. To add them:
- Open a design in Design Studio.
- Select the footer on the canvas.
- Under the social links, paste a profile link and click Add. Kartlo recognises the platform from the link.
- Drag the handles to change the order. Shoppers see the icons left to right in that order.
- Save or publish the design.
If Kartlo cannot tell which platform a link belongs to, pick it from the list instead. Empty links are not shown in your footer.
Share buttons and share images#
With the Social Sales Channels app you can also:
- Show a share button on product pages, so shoppers can send a product to WhatsApp, Facebook, X, Telegram, Pinterest, LinkedIn or email. The button is on by default once you have the app; turn it off or on again with Show share button in the product details section in Design Studio.
- Click Share on a product in your desk to post it yourself, with a caption and ready-made images for posts and stories.
Shared links are tagged, so orders that come from them show where the shopper came from. See Orders by source.